Now that the health restrictions have been lifted, Vueling is inviting the French to travel on low-cost flights.
In order to support this non-media campaign, the low-cost airline chose the Affichage Board to meet the objectives of visibility, emergence and proximity to the shopper. The yellow visual with its heart-shaped cut-out is a must-see in the street and is ideal for creating an immersive, intensive and unique experience for Parisian passers-by.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.