Octobre 2020
BRAND EXPERIENCE - MINISO - OUVERTURE MAGASIN CHAUSSÉE D'ANTIN - PARIS
Miniso.... SO GIANT
Advertiser: Miniso
Campaign: Ouverture magasin Chaussée d'Antin
City: Paris
Expertises: Brand Experience, Wild Posting
Campaign: Ouverture magasin Chaussée d'Antin
City: Paris
Expertises: Brand Experience, Wild Posting
Miniso, the project initiated by Ye Guofu and Miyake Junya, has arrived in Paris. The Japanese-inspired brand is putting up its plush toys at number 58 rue de la Chaussé d'Antin in the 9th arrondissement of Paris. To mark the arrival of the Sino-Japanese giant, a multi-media, tailor-made campaign has been devised in keeping with the brand's excessiveness.
A giant bag filled with plush toys of dizzying dimensions, positioned on the square in front of the Opéra and then on the rue de Caumartin to the delight of passers-by who were able to discover this new universe. Close to the new boutique, this creative device generated qualified contact points by creating positive and striking emotions. It was accompanied by a wild display allowing branded content and a drive-to-store.
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