Valentino is inspired by the universe of the sport with its pop-up store VLTN.
" On the occasion of its resort collection on 2018, Valentino opens a series of pop-up stores VLTN all over the world.
It is in Tokyo, London, Milan and Paris that Urban Act set up a wild poster campaign in the trendy districts, the storekeepers and trendy of every city in the environment of the pop-up stores and shops to create of the drive to store. Through this operation of Street Marketing International, Valentino addresses a wider and younger target to put forward its sporty collection and trendy in inspiration to streetwear. This campaign of international guerrilla marketing will have allowed the Italian fashion house to speak in a free way in connection with the spirit